Jun 22, 2015. Digital marketers may tell their bosses and clients that "impression" is jargon for one person seeing an advertisement one time, but that statement is not. Traditional digital advertising strategy recommends that people use CPM campaigns for brand awareness, cost-per-click (CPC) campaigns for traffic, What is Pay Per Click? PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of…